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A modern love story

There was a free dating website, first-date jitters, and eventually marriage and a baby. But before all of that, there was an amoeba.

In January 2011, in the midst of a giant New Jersey snowstorm, a college senior home for winter break set up an online dating profile. The interactions weren’t looking promising — until she came across a grad student who loved rock climbing and travel and animals and family.

She reached out first, knowing full well that she’d be heading back to Syracuse in a week, while he lived in Manhattan. …

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To my daughter: It wasn’t like this before you were born

I’d experienced incredible joy. I’d experienced overwhelming fear. I’d never experienced both of these so intensely and at the exact same time.

“Oh, a Spring baby” they’d say. “That’ll be great for going on walks when she’s born”. My due date was April 8th, 2020 and this was a common response from anyone who learned I was pregnant.

It turns out, they were partially right. It was a great time to go on walks. Clasping a mask, crossing the street with the stroller, trying not to get too close to the neighbors.

My daughter was born on April 3rd. Only…

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Or can you get the same results without it?

What’s the most useful thing you saw online lately? A YouTube tutorial? A blog post that clearly explained something you’ve been trying to figure out? An inspirational story your friend posted to Facebook?

How did you get to the video and the blog? Odds are, you typed a phrase into Google. Long before that, though, someone put in the work to understand what people were searching for. Then they created the most useful content possible on the topic.

Why did you see the inspirational Facebook post from your friend? Probably because you’ve clicked on, commented on or liked their posts…

Image by StockSnap from Pixabay; Text added by author

Do you agree with these lessons?

You could say I stumbled into my marketing career.

My path looked something like this:

  • I got a degree in magazine journalism and briefly worked in that field. Less than a year later, the magazine was acquired by another company and my position was eliminated.
  • I landed in the editorial department of New York City tourism. Still not technically marketing, but I was creating content to “ sell” New York City to tourists.
  • I moved to Boston and got a job on the content team at a public relations agency. I spent a lot of time working with founders, developers…

Image by Lorenzo Cafaro from Pixabay

… no matter what you’re selling

A couple of years ago, my husband and I started a kitchen renovation. For three months, a sign stood on our lawn with the company’s name and contact information. Earlier this year, we needed our roof replaced. The new company and new roof came with a new sign at the end of the driveway.

I didn’t think twice about those signs. After all, they were small and out of the way.

Then, this weekend we were out on a walk and passed a home on our street with beautiful new landscaping. We’d been thinking…

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Here’s what I learned and who had the best ones

I majored in journalism and I work in content marketing. Let’s just say my curiosity can lead me down some interesting rabbit holes.

Also relevant: my colleagues and I in the marketing department are used to receiving email pitches for everything from sales enablement platforms to translation services. And because we work in marketing, a few things are true:

  1. The average ones get forgotten (and ultimately deleted)
  2. The really bad ones get deleted a little quicker
  3. The good ones might get a response if the product is especially relevant
  4. The great ones typically get replied to or shared with the…

There’s more to work with than you realize

Image by Gerd Altmann from Pixabay

You brainstormed and strategized and researched. You outlined and wrote and edited. You added the perfect images. You published your work and…

Now what? Cross it off your to-do list and move on to the next thing?

What if I challenged you to create something new every day for a month — without creating anything 100% from scratch? What about two months?

Sixty days of no brand-new content. Maybe you think I’m crazy. But you know what also sounds crazy? Pouring all your time and brainpower into an amazing article, eBook, or video and moving on to the next thing…

Image by mohamed Hassan from Pixabay

That don’t take too much time

Let’s get one thing out of the way: I am not a recruiter and I’m not a certified resume writer. What I am is someone who approaches job applications as a creative challenge. When I’ve applied to jobs in the past, I’ve always thought:

  • How can I stand out?
  • How can I make it clear I really, really want this job?
  • How can I go beyond what everyone else is doing?
  • How can I do these things in the most efficient way possible?

I’m also a content strategist by trade, which comes in handy here. …

Image by 200 Degrees from Pixabay

It might sound like a silly question. The problem is, we confuse the two all the time.

You’re probably thinking, “of course I’m a person!”

And yet, there are countless ways we seem to remove humans from the equation when we’re working furiously toward answering business questions and solving problems.

This topic came up earlier this year in a conversation with my husband and got stuck in our minds for a while. He’s a computational biologist at a healthcare startup. I manage content and social media at a global tech company. Both of our brains contributed to this article.

Back when large gatherings were a thing, he returned from a healthcare conference with his head spinning from…

What I’ve learned from two and a half years of testing and learning

Image by StartupStockPhotos from Pixabay

In my experience, using LinkedIn for B2B lead generation can be an extremely effective marketing strategy. It can also be an extremely expensive strategy and a waste of budget if you don’t put in the up-front work.

When I started running LinkedIn ads for my company two years ago, this is what I was working with:

  1. A company in a very niche industry (digital color management)
  2. One of four core industries to target, depending on the campaign. And several other secondary industries
  3. More than a dozen industrial products
  4. The task of going after leads with job titles that aren’t common…

Alyssa Greenfield

Mom. Freelance writer. Content strategy consultant. Articles in The Startup, Better Marketing, The Ascent, The Writing Cooperative //

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