Thought leadership isn’t a one-sided thing — This post originally appeared in my thought leadership newsletter for founders, Leading Out Loud. Could I offer you an applesauce pouch? It’s become a bit of a routine in our household: Our toddler eats a small amount of her dinner, then requests an applesauce pouch. She’s a professional snacker. Takes after her mom in that way. It’s…

Here’s a clever way to… well… ask them — This post originally appeared in my thought leadership newsletter for founders, Leading Out Loud. Want to build trust and better understand what your audience cares about? Ask them what they want to know, then answer. It’s really that simple. Well, the first part anyway. Wherever your audience hangs out online, go ahead and prompt them to ask you anything about…

And startup founders are the ultimate misfits — This post originally appeared in my thought leadership newsletter for founders, Leading Out Loud. I keep coming back to this one thought: Founders are the ultimate misfits. And I wholeheartedly believe that misfits are the ultimate content creators.

How a question from a VC inspired my take — This post originally appeared in my thought leadership newsletter for founders, Leading Out Loud. The other day, someone emailed me this post from Seth Godin titled “attention, trust and GPT3”. She highlighted one line: If your work isn’t more useful or insightful or urgent than GPT can create in 12…

A simple way to find new things to write about — This post originally appeared in my thought leadership newsletter for founders, Leading Out Loud. Need inspiration? Open your work calendar and go back anywhere from a few months to a full year (or more). Scroll through week-by-week, skimming the meetings and events you attended Whenever one stands out and jogs a memory, drop it into a doc and make a note of what you remember

How to keep coming up with fresh content — This post originally appeared in my thought leadership newsletter for founders, Leading Out Loud. Running out of content ideas? Send these three emails to your team: “I get the value of consistent content, but I don’t have that much to talk about. I’m worried I’ll run out of ideas”. I hear this a lot. The next time you feel that way, fire…

Read this if you’re questioning the impact — This post originally appeared in my thought leadership newsletter for founders, Leading Out Loud. A couple years after I graduated from college with a degree in journalism, I decided to learn how to code. Python, specifically, in case you were wondering. I signed up for a free course and got…

The next time you’re about to post an announcement on any social channel, try this: — This post originally appeared in my thought leadership newsletter for founders, Leading Out Loud. As a founder, of course you want to share all of your big company announcements on social media. These types of posts also tend to get a lot of attention (not to mention a sea of…

You’re short on time. So why not repurpose your hard work? — This post originally appeared in my thought leadership newsletter for founders, Leading Out Loud. Showing up consistently as the public face of your company takes a ton of time, right? And time is something you don’t have much of as a founder. I have two responses to that: 1. You don’t…