How to Optimize Your LinkedIn Ads for B2B Lead Generation

What I’ve learned from two and a half years of testing and learning

Alyssa Greenfield

10 min readJul 29, 2020

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Image by StartupStockPhotos from Pixabay

In my experience, using LinkedIn for B2B lead generation can be an extremely effective marketing strategy. It can also be an extremely expensive strategy and a waste of budget if you don’t put in the up-front work.

Alyssa Greenfield

Written by Alyssa Greenfield

Thought leadership strategist and ghostwriter for startup founders | Sharing content that supports fundraising, team building and customer acquisition

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