Image by StockSnap from Pixabay; Text added by author

Do you agree with these lessons?

You could say I stumbled into my marketing career.

My path looked something like this:

  • I landed in the editorial department of New York City tourism. Still not technically marketing, but I was creating content to “ sell” New York City to tourists.
  • I moved to Boston and got a job on the content team at a public relations agency. I spent a lot of time working with founders, developers…

Image by Lorenzo Cafaro from Pixabay

… no matter what you’re selling

A couple of years ago, my husband and I started a kitchen renovation. For three months, a sign stood on our lawn with the company’s name and contact information. Earlier this year, we needed our roof replaced. The new company and new roof came with a new sign at the end of the driveway.

I didn’t think twice about those signs. After all, they were small and out of the way.

Then, this weekend we were out on a walk and passed a home on our street with beautiful new landscaping. We’d been thinking…

Image by Tumisu from Pixabay

Here’s what I learned and who had the best ones

I majored in journalism and I work in content marketing. Let’s just say my curiosity can lead me down some interesting rabbit holes.

Also relevant: my colleagues and I in the marketing department are used to receiving email pitches for everything from sales enablement platforms to translation services. And because we work in marketing, a few things are true:

  1. The really bad ones get deleted a little quicker
  2. The good ones might get a response if the product is especially relevant
  3. The great ones typically get replied to or shared with the…

There’s more to work with than you realize

Image by Gerd Altmann from Pixabay

You brainstormed and strategized and researched. You outlined and wrote and edited. You added the perfect images. You published your work and…

Now what? Cross it off your to-do list and move on to the next thing?

What if I challenged you to create something new every day for a month — without creating anything 100% from scratch? What about two months?

Sixty days of no brand-new content. Maybe you think I’m crazy. But you know what also sounds crazy? Pouring all your time and brainpower into an amazing article, eBook, or video and moving on to the next thing…

Image by mohamed Hassan from Pixabay

That don’t take too much time

Let’s get one thing out of the way: I am not a recruiter and I’m not a certified resume writer. What I am is someone who approaches job applications as a creative challenge. When I’ve applied to jobs in the past, I’ve always thought:

  • How can I make it clear I really, really want this job?
  • How can I go beyond what everyone else is doing?
  • How can I do these things in the most efficient way possible?

I’m also a content strategist by trade, which comes in handy here. …

Image by 200 Degrees from Pixabay

It might sound like a silly question. The problem is, we confuse the two all the time.

You’re probably thinking, “of course I’m a person!”

And yet, there are countless ways we seem to remove humans from the equation when we’re working furiously toward answering business questions and solving problems.

This topic came up earlier this year in a conversation with my husband and got stuck in our minds for a while. He’s a computational biologist at a healthcare startup. I manage content and social media at a global tech company. Both of our brains contributed to this article.

Back when large gatherings were a thing, he returned from a healthcare conference with his head spinning from…

What I’ve learned from two and a half years of testing and learning

Image by StartupStockPhotos from Pixabay

In my experience, using LinkedIn for B2B lead generation can be an extremely effective marketing strategy. It can also be an extremely expensive strategy and a waste of budget if you don’t put in the up-front work.

When I started running LinkedIn ads for my company two years ago, this is what I was working with:

  1. One of four core industries to target, depending on the campaign. And several other secondary industries
  2. More than a dozen industrial products
  3. The task of going after leads with job titles that aren’t common…

You don’t need to have all the answers to write something great

Photo by Evan Wise on Unsplash

As a writer and social media strategist, I like to think my clickbait meter is pretty accurate. I even had a manager once who changed every single blog headline I wrote to something that was undeniably clickbait. It drove me nuts and made me embarrassed to share my work.

But lately, I’ve been seeing more and more articles and long-form social media posts (looking at you LinkedIn) that exist in a world that’s not exactly clickbait, but not exactly NOT clickbait, either.

They aren’t tempting you with phrases like “you’ll never believe what happened next” and then rewarding your click…

Five scenarios of what they say and what it means

Image via Jack Moreh on Freerange

Let me get one thing out of the way from sentence one: I know without a doubt that working in sales is a difficult job. In fact, I have no desire to ever work in sales. The mere thought of it makes my heart beat a little faster and my palms get a bit sweaty.

People who have built successful careers in sales have many admirable qualities that I would not rank at the top of my own skills: The ability to adapt their message to a range of different audiences. The persistence needed to not give up after dozens…

Why do I keep stepping wildly outside of mine? I’m not sure, actually

Image by the author.

It’s a wonder I now write for a living.

In kindergarten, we had these brightly colored journals with red plastic binding. Each day, we’d draw a picture on the first half of the page and write something about that picture on the lines underneath.

At the time, I had several irrational fears that seemed perfectly rational and paralyzing to my six-year-old self. One of those was the fear of spelling a word incorrectly in my journal and accidentally writing something very, very bad and offensive to my beloved teachers.

They’d gently correct me again and again, but I wasn’t buying…

Alyssa Greenfield

Writer. Editor. Marketer. Content Strategist. Articles in The Startup, Better Marketing, The Ascent, The Writing Cooperative //

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